速卖通开年招商力度大，2026品牌出海+海外托管仍是核心

At the dawn of 2026, AliExpress launched extensive recruitment efforts targeting brand merchants, positioning "brand globalization coupled with overseas fulfillment" as its cornerstone strategy. Throughout the preceding year, merchants embracing overseas fulfillment witnessed their gross merchandise value multiply tenfold, establishing this model as the premier formula for international brand expansion.

Under this fulfillment framework, merchants simply supply inventory to overseas warehouses, while the platform takes charge of marketing campaigns, customer relationship management, and local distribution. The service currently encompasses more than thirty key markets spanning Europe, North America, Asia-Pacific, and Latin America.

Starting January 2026, AliExpress is enhancing its overseas fulfillment initiative by partitioning Europe into three distinct operational zones to elevate localized support. Furthermore, the platform plans to broaden its official logistics and warehousing infrastructure across Europe, reinforcing dependable fulfillment experiences.

Over the past twelve months, AliExpress has evolved into a pivotal arena for brands pursuing global expansion. During the 2025 international Double Eleven and Black Friday campaigns, over three hundred brands recorded single-day revenues on AliExpress that exceeded twice their Amazon counterparts. Brands surpassing one million dollars in total promotional-period sales grew by eighty percent year-over-year. During Black Friday 2025, AliExpress temporarily overtook Amazon in European download rankings.

As localization emerges as the decisive factor in worldwide e-commerce rivalry, AliExpress overseas fulfillment is increasingly becoming the favored pathway for brands going global. In 2026, Xiaomi International established a strategic collaboration with AliExpress for international brand development. Through overseas fulfillment, Xiaomi swiftly established presence in European markets. During Black Friday 2025, the POCO F8 smartphone claimed the platform's bestseller spot among new releases, while Xiaomi televisions topped European category gross merchandise value charts. Meanwhile, Shenzhen-based robotic vacuum manufacturer ILIFE achieved national brand status in Poland via local stock strategies, attaining penetration of one unit per ten households.

Simultaneously, AliExpress is broadening its merchant services ecosystem by inviting capable partners specializing in merchant acquisition, international logistics, overseas regulatory compliance, and AI-driven intelligent solutions, thereby enabling brands to penetrate markets more effectively.