开发信
关于标题:
1.开门进山
让客户知道这封邮件是干嘛的,比如他问过的产品关键词,标题要加上去。
2.围绕客户需求
例如,报RFQ的客户,如果发的询盘上带有:GoodQuality;Manufacturer; Hot Sal; Good Service等,写标题的时候加上去
关于开头:
简单问候1.
例如:Good Day!Greetings!一般我就用这两个Hope this letter finds you well. 好像这个用的人比较多,我就没咋用过。大家自行选择问候语哈
表明来意:
问候完之后一定要直接切入主题!
告诉他你叫什么(建议每次发邮件都要带上自己名字,一定要让顾客记住你,这个超级重要!)然后介绍公司及产品
我一般第一封邮件是不发catalog附件的。因为怕被丢进垃圾邮箱,所以catalog是等他看过我邮件之后继续跟进的。
客户角度
Dear xxx,
Greetings.
This is Leo from 公司名称. And our company hasbeen in the field of xxx(什么领域)for more than20 years. Our products are sold all over the worldand are well received.As a manufacturer, GOODQUALITY AND GOOD SERVICE IS OUR AIM.(简单的自我介绍一下)
We check your website carefully and found thatmany of your products can be produced by ourmachines.
(向客户表明自己已经做过背调,展现诚意)
Maybe you have stable supplier, but it good foryou to catch different suppliers price and supportwhen negotiating with your current supplier, doyou agree that?
告诉客户可以拿我们家产品做参考
New catalog will be sent if you need.If you are interested in our machines, pls don't hesitate to contact me!
Best regards,
Leo
自我介绍式
Dear xxX,
Greetings.
We got your contact from Alibaba, and havelearned that you need 产品名称.(告诉客户从哪里获得她的信息)
This is Leo from 公司名称.Our company havebeen a professional manufacturer of 哪方面的领域(根据产品自己选择词语)for over 20 years in China. There are various models of machines that can meet your needs.(这里就是简单介绍自己和公司
Our company has exported many products toXX(客户所在国家),and l am well know about your market. Looking forward to cooperation. Product catalog will be sent if you need.
(告诉客户我们也有出口很多在他们国家,给他们一种安全感和熟悉感)
If you are interested in our products, pls don't hesitate to contact me!
Sincerely,
Leo[收起]
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