Art电话营销,美国原文营销课程~销走在成长的路上(更新至14篇)

Marksonn
通过营销知识和实战分享,偏重被人忽略的电话发,很多原理和邮件相通,每周订阅,持续更新,鼓励自己,鼓励别人。分享快乐~ 现出简单目录,便于查阅: #01第一篇~How to Make 2011 Your Best Year Ever最棒的2011 #01第二篇~Ask Buyers How They Want to Be Sold To 你想过他人所想么? #05第三篇~To Be a Better Salesperson, Don't SOUND Like One越不像销,你的越多 #06第四篇~The Most Worthless Opening Ever:'I Sent You Something, Didja Get It?'最无用的头 #07第五篇~What if?不要让销侵蚀了你的想象力 #09第六篇~This Determines if It Is a Great Day心态决定一切! #12第七篇~On Turning Failures Into Opportunities and Eliminating Rejection消灭拒绝,化失败为机遇 #14第八篇~Your Choices of These Can Make or Break Your Call 10秒钟决定有没有下文 #15第九篇~Brief Sales Observations观察给你的销添翼 #16第十篇~见心卸甲,让客户自愿~oid the Goofy Objection Rebuttal~地道原文 #17第十一篇~Ask the Five Whys to Sell More五问助销 #18第十二篇~If This is Manipulation, I'm All For It操控客户? #21第十三篇~Finding Buyers Through a Little-Known LinkedIn Tool发客户好方法! #23第十四篇~Sales Lessons From a World Champion Poker Player世界扑克冠军学的销 #25第十五篇~Brief Sales Observations七个最常见的销场景及建议,不要沮丧和退缩! #28第十六篇~Ask the Five Whys to??Sell More五问助销,常思问题根源 #29第十七篇~If This is Manipulation, I'm All For It销是通过技巧对客户的操控? 先来两篇,第一篇是新年寄语 第一篇~ This Week's Tip How to Make 2011 Your Best Year Ever Greetings, Today's Tip has been a New Year's tradition for about five years now. It's usually one of my most popular issues of the year, and most-visited in the archives. If you've seen this before, don't quit reading. People who are serious about self-improvement know that it is a result of consistent action, not one-time exposure to something. I didn't approach the door of the health club at 5:30 a.m. this morning and say, "Oh, I've been here before," and then turn away. If you're serious about hing your best year ever in 2011, TODAY is the best time to start. I do suggest you take some time to sit down with these questions Think about your answers. Challenge yourself. Write them down. Them go to work! It's quite simple: if you want to be better in 2011, YOU need to do more than simply WANT it. You need to make some changes. Start now. ____________________________________________ What are you going to do to improve your industry and product knowledge in 2011? How many inactive customers will you revive and turn into regular customers again? What do you need to do to make that happen? What will you do to ensure you're protecting your best customers, and adding more value to the relationships? How will you sell even more to them? How many new customers will you bring on this year? How do you plan to do that, specifically? What will you do to improve your physical health in 2011? What, specifically, are your sales and production goals for 2011? How does that break down into quarterly and monthly goals? How much more money will you make in 2011? How will that happen? What will you need to do, today, to take the first steps in that direction? What will you need to do to increase THAT number by an additional 10% What are you going to do every day to keep your attitude at a high level? How much time are you going to spend, daily, to improve your own sales skills? What will you do? How many referrals did you get in 2010? How will you get them? From whom? What will you do to turn them into sales? Speaking of referrals, will you please forward this issue to two others who would also benefit from these weekly Tips? (OK, that's one of mine.) How are you going to maximize the use of your time? Where will you cut out the time-wasters in each day? What he you been putting off that you will take care of within the next two weeks? Who can you help to feel special every day? What challenge, wish or desire-
2013-05-31 2336阅读
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Art电话营销是一个关于电话销售技巧和知识的课程。它包括了销售的原理和与邮件营销相通的内容。课程每周更新一篇,旨在通过分享知识和实战经验,帮助人们提升自己的销售能力。以下是目录中的一些篇章:

#01第一篇~How to Make 2011 Your Best Year Ever最棒的2011
这是一篇关于如何让2011年成为你最棒的一年的文章。它强调了持续行动的重要性,而不仅仅是对某个想法一时的接触。文章提出了一些问题,鼓励读者思考自己的目标和行动计划。

#01第二篇~Ask Buyers How They Want to Be Sold To 你想过他人所想么?
这篇文章强调了倾听的重要性。它提醒销售人员要询问买家希望如何被销售,以更好地满足他们的需求。

这些文章可以帮助你了解如何提高电话销售技巧和销售效果。每篇文章都提供了实际的建议和观点,以帮助你在销售过程中取得成功。如果你对这个课程感兴趣,你可以订阅并持续获取更新的内容。
2023-07-02
追问:
  • frank19
    Art两周的更新都质量不高,其中还有一篇是广告,自己本身又忙,现在贴出本周的一篇~山外看山,别有一番风味,能提醒我们这些销,平常要注意很多方面,Observations are of vital importance to us!
    Brief Sales Observations
    Greetings,
    Each month in my Telephone Prospecting and Selling Report, the eight-page newsletter that is part of the Smart Calling Online membership, I share my brief sales observations and experiences from the past month. If we are aware and just look around us every day, you'll constantly see sales situations you can learn from. Here are just a few
    2013-06-07
  • jason22
    三月第三周订阅~正如我们接到中国营销人员的电话或是邮件一样,外国客户也会有抵制心理。此时你的语气和措辞就显得极为重要了,避免夸大和无用的词汇,真诚朴素,为客户着想,引出客户的兴趣,让他主动始对话。

    Your Choices of
    These Can Make or
    Break Your Call

    Greetings,

    On the phone you he about 10 seconds or less with your words to capture a listener's attention, break their preoccupation with whatever they were doing when you called, and place them in a positive, receptive frame of mind to share information with you and listen with an open mind. Therefore, you don't want to muddy up you
    2013-06-07
  • EDDA.LEE
    tks for your help!
    2013-06-06
  • michelle7
    第七篇~On Turning Failures Into Opportunities and Eliminating Rejection~

    第七篇~消灭拒绝,把挫折转化为机遇
    怎么样定义拒绝?失败就毫无所获?怎样消灭“拒绝”?大家能坚持看完全文么?就像你坚持走在外贸的道路上......
    (另外推荐英文版《HOW TO WIN FRIENDS AND INFLUENCE PEOPLE》个人觉得中文译名《人性的弱点》不算特别好,戴尔卡耐基著,有很多和销相关的知识。)
    本文几个好句子:
    1"The truth is, everything that has happened in my life...that I thought was a crushing event at the time, has turned out for the better."
    2He said that with the exception of health problems, setbacks teach "lessons that carry you along. You learn
    2013-06-06
  • Mr.Joost.Ma
    看了前面一部分 ,还不错,藏起来,下次再接着看。
    2013-06-05
  • Devendra2
    thanks for sharing
    2013-06-04
  • sourcing
    完,回来补贴 ~三月真是旺季,看看深圳的物流车,因为货多装不完,不到点就发走了~大家情况如何?如果有沮丧的请不要再沮丧,请看下文,描写很地道,在总人眼中如此糟糕的一天,对于Art来说还是Great的一天。不得不说,心态决定你的心情,快乐和沮丧都是自己选择的。鼓励快乐外贸 !欢迎晒感想,分享快乐!共勉!
    This Determines if It Is a
    Great Day
    I was in Wisconsin. I woke up the morning of a training program and looking out the hotel window, I noticed a light, beautiful snow falling. It was a postcard scene.

    The snow had accumulated on the rental car windshield, so I went out to clean it off and started the car. After brushing off the snow
    2013-06-04
  • Jack37
    tks fo sharing
    2013-06-03
  • Devendra2
    不要让销侵蚀了你的想象力~一个没有想象力的销,能飞多高多远?

    希望大家勇敢站出来分享,毕竟行业如此之多,都是为国家创利,呵呵~

    坚持高效学习,客户总会有的。生活不能平庸,大家继续努力,共勉!

    Ask "What if" for Better Results in All Areas of Sales, and Life

    Greetings!

    Over the past 28 years, in delivering over 1200 training sessions and workshops, I he fielded lots of questions. Many of the same ones about parts of the sales call, some good, others not so much. But some of the toughest ones I ever received were from my kids years ago when they were younger.

    "Dad, what if
    2013-06-03
  • sourcing
    二月二十五号,今天晚上刚到的订阅~上半段很生动地描述了客户每天到排山倒海信件后的反应,你的发信被投入垃圾箱了么?怎样头才能引人注意?info@...的件人能否替你传递信息?大家好好思考,可以分享经验,力争打造精华帖~

    The Most Worthless Opening Ever:
    'I Sent You Something, Didja Get It?'

    By Art Sobczak


    The overworked and underpaid mid-level
    manager at Anybusiness USA Inc. arrives
    at his office, greeted by a blizzard of
    mail mounded on his desk, as if a dump
    truck emptied its load there. Catalogs,
    seminar mailings, trade journals,
    solicitations disguised as checks and IRS
    notices, a
    2013-06-03
  • Liang
    二月三号的一篇,大家业务千万不要急,这也是我学到的一点,不要让客户觉得你在推销东西,国人要有自己的人格和尊严,不要总盯着钱看,要注重学习和积累,提升自身素质~往往你不想它的时候,它自己就来了~
    要加把劲了,同志们!

    To Be a Better Salesperson, Don't SOUND Like One

    Just wondering ...... why in the world do some salespeople feel like they must sound like a salesperson when they get someone on the phone?

    What is it about presenting ... whether it be selling by phone or speaking before a group that causes some people to cinch up and sound like the synthesized voice that gives the phone number on
    2013-06-02
  • Devendra2
    来看看。。。。。。。。。。
    2013-06-02
  • wiwi
    很多英语培训师都始搞外贸了,现潜水居多~向bruce老师学习,他坚持这么久,实属不易~大家加油,不一定要翻译,有所获乃我所愿。

    在电话业务中,我们应仔细针对每个客户的情况选择适当的时间拨打电话,这样就会事半功倍。因为电话业务的最大的特点就是客户无法拒绝与我们沟通,这也是电话业务的优点。但如果不加以合理地利用,这也会成为电话业务最大的弊病,因为在电话铃响时,客户不知道来电的具体意图,这使他丧失了拒绝的权利。在接起电话后,即使有急事,出于礼貌也不能不顾一切地挂断电话,但在他的心里,就已经产生了抗拒的心理,于是,我们的销从一始就处于最低点。所以,我们需要选择一个合适的时间拨打电话。

      (1)以一星期为标准:星期一,这是双休日结束后上班的第一天,客户肯定会有很多事情要,一般公司都在星期一商务会议或布置这一周的工作,所以大多会很忙碌。所以如果要业务的话,尽量避这一天。如果我们找客户确有急事,应该避早上的时间,选择下午会比较好一些。星期二到星期四,这三天是最正常的工作时间,也是进行电话业务最合适的时间,电话业务人员,应该充分利用好这三天。这也是业绩好坏与否的关键所
    2013-06-01
  • Marksonn
    bruce老师何在..

    貌似如今是真没有这个心去翻译这些了
    2013-06-01
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