外贸直播成了热点，虽然大概率你可能也不会出镜做直播，但提前了解和准备一些商业演讲用语是非常有必要的。因为不管你在哪个领域，总有一天你都要做一个演讲。
一项研究发现，80%的人一想到公开演讲就会感到非常紧张和焦虑，更不用说这个演讲是用英文完成。下面的63个商业演讲短语，可以帮助你构建下一个演讲的结构，成为你下一个商业演讲中重要武器，让你减轻焦虑并且获得效果。
1. 欢迎你的观众
开场白要跟大家打招呼，然后感谢大家的到来，以下是一些从正式和非正式的开场白。
Good morning/afternoon/evening everyone. Thanks for coming. On behalf of Lego, I’d like to welcome you all to our offices.
Hello everyone. I’d like to welcome you to Lego head office, I trust that you all found us okay.
Hello everyone, I’m delighted to be speaking with you today.
Hi everyone, I think we might still be missing a few people but I’m going to kick things off now so we have time to get through everything.
Hello and thank you all for coming. I appreciate you being here on such a rainy Monday morning / last thing on a Friday afternoon.
2. 提出演讲的主题
你的听众其实很清楚他们为什么要来听你的演讲，但简单地重新提一下是很有帮助的。
As you all know, I am going to be talking to you about CPC advertising best practices.
In this presentation, I am going to walk you through some of the best practices in CPC advertising.
For the next forty-five minutes, I am going to be speaking to you about the best practices in CPC advertising.
By the end of this session, you will all know a little more about the best practices in CPC advertising.
3. 自我介绍
简要地告诉听众你的姓名、公司和职位。另外你还可以提及任何其他信息，用来解释为什么你有能力做这个演讲。
My name is Kenny Jones, and I am The Head of Marketing here.
First of all, a little bit about my background. I am the Head of Marketing at Lego, and I have been with the company for seven years. Before that, I used to work for
To introduce myself, my name is Kenny and I am the Head of Marketing at Lego.
By way of an introduction, my name is Kenny and I head up the Marketing department at Lego.
4. 给出演讲大纲
即使你的演讲很短，但让听众知道你即将讨论的内容也是很有帮助的，这能让你集中精力，确保他们听到的是重要内容，而不是无休止的信息流。
My presentation will take about 45 minutes and is divided into four sections. Section 1 is going to discuss…
Since we only have 45 minutes to discuss this huge topic, I’m going to keep things brief. This talk will be divided into four sections. To start off…
I thought it would be helpful to share a road map of what I’m planning to cover. This talk will be divided into four sections.
I’m going to look at four different aspects of CPC advertising in today’s presentation. Number one…
5. 提出你的期望和规则
你想从你的听众那里得到什么？你介意被打断吗？还是你鼓励大家一有问题可以随时提问？大胆说出你的期望，这可以减少很多意外情况。另外，你还可以告诉大家你在演讲过程中其他规则。
If you have questions about anything, please kindly wait until the end of the presentation to ask them. We’ll have ten minutes for an open discussion at the end.
Feel free to interrupt if you have any questions.
If anything isn’t clear, put your hand up and I’ll do my best to answer your question.
I’d be happy to answer any questions at the end of my talk.
Unfortunately, photography isn’t allowed during this presentation.
I would appreciate it if you could all put your phones on silent, or turn them off for the duration of this talk.
6. 开始演讲的主体部分
你的听众现在对你的身份和期望有了很好的了解。现在有一屋子的眼睛等着听你的专业知识。接下来，把你的话题变成一个问题可以帮助你顺利开始。
So, what is CPC advertising?
Let’s start at the very beginning. Many people ask…
如果这不适合你，那就试试下面的短语，借此表明你的介绍已经结束了，正题部分很快就会开始。
Without further ado.
Let’s get started.
I’d like to start by talking about…
Let’s kick things off.
7. 开始一个新的部分
一旦你讲完了某个部分/要点后，建议你尝试着用一句话来概括它。然后你就可以利用下面的短语过渡到另一个部分。
Okay so that’s Facebook ads. But what about Google ads? Well…
Now let’s turn to Google ads.
There’s a lot more to learn about that but since we’re pushed for time, let’s move on to Google ads.
Next up: Google ads.
Part two: Google ads.
8. 采用列举
在古希腊，专业的公共演讲者开发了一些技巧来吸引听众的注意力。其中之一是利用他们的手指上给自己的想法来编号，这样听众就有了一个视觉上的强烈信号可以跟着演讲者一起走。
如今，在PowerPoint上显示项目符号列表的效果更好，以下是一些关于如何列出你的观点的想法。
There are five main advantages to this approach… firstly, … secondly, … thirdly, …
There are three main reasons why people choose Google ads. It’s primarily because…but another key factor is…some people choose them because…
There are five stages of the process. You start by… then, you should…after that,
9. 介绍你的视觉辅助工具
最好给你的听众一些东西来强化你的观点。以下是一些短语，可以让人们看到你希望他们注意到的东西。
If you look at this graph, you will see…
From this chart, we can understand how …
As you can see from this infographic, our research indicates that…
This chart shows our findings of a recent experiment we undertook. The y-axis represents… while the x-axis stands for…
10. 结束演讲
商业演讲通常是以总结作为结束，你可以用它来强化你的要点或回到你讨论的问题上。
That’s it on CPC advertising for today. In brief, we’ve covered …
Well, that’s just about all we’ve got time for today, unfortunately. I hope you have learned something about CPC advertising.
Well, that concludes my presentation today. To refresh your memory, the main takeaways are the following. Number one…
That brings me to the end of my presentation. I hope you’re a little clearer on what CPC advertising is and when to use it.
So to draw all that together, next time you think about CPC advertising, consider the following factors…. That’s all from me!
11. 让听众参与讨论
你已经说完了你的演讲，而听众也听到了新的信息。感谢他们的参与，然后如果你觉得时间允许的话，可以让大家提问。
Thank you for listening. We have five minutes left over. Are there any questions?
Thank you for your attention, I hope you’ve found this session useful. I’d be happy to answer any questions.
Thank you for listening. I’d now like to open up the floor to questions, so just raise your hand if there’s anything else you want to know.
当你收到问题时，不要觉得你必须直接跳进答案。你可以用下面的一句话为自己多争取几秒钟的时间。
Thank you for your question, Mike.
That’s an interesting question.
I’m glad you asked me that.
如果你不确定如何最好地回答某个问题是，不要害怕要求去问清楚提问者倒是是什么意思。还有就是当你不知道的时候，承认你不知道也是非常专业的。
Could you clarify what exactly you mean by that, please?
Are you asking about my experience or data from the industry in general?
I’m afraid I don’t have those figures off the top of my head, but if you give me your email address at the end, I can follow up with you later.
Unfortunately, that’s slightly outside of my area of expertise. However, I think you could almost certainly find more information on that by…
That’s a great question and I have to say, I don’t know for sure, but my best guess would be that…
12. 与提问者沟通
为了真正展示你的专业知识，检查你的问答是否真正帮助到了提问者。
I hope that makes sense. Is that the kind of answer you were looking for?
Does that answer your question?
Feel free to come and grab me afterward if you want to discuss this further.
13. 感谢你的听众
Thank you very much for your attention.
Thank you all for coming, I really enjoyed speaking to you today and hope this session has been useful.
Thanks for listening, do feel free to contact me via my website or email if you think of any further questions.
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