Good morning/afternoon/evening everyone. Thanks for coming. On behalf of Lego, I’d like to welcome you all to our offices.
Hello everyone. I’d like to welcome you to Lego head office, I trust that you all found us okay.
Hello everyone, I’m delighted to be speaking with you today.
Hi everyone, I think we might still be missing a few people but I’m going to kick things off now so we have time to get through everything.
Hello and thank you all for coming. I appreciate you being here on such a rainy Monday morning / last thing on a Friday afternoon.
As you all know, I am going to be talking to you about CPC advertising best practices.
In this presentation, I am going to walk you through some of the best practices in CPC advertising.
For the next forty-five minutes, I am going to be speaking to you about the best practices in CPC advertising.
By the end of this session, you will all know a little more about the best practices in CPC advertising.
My name is Kenny Jones, and I am The Head of Marketing here.
First of all, a little bit about my background. I am the Head of Marketing at Lego, and I have been with the company for seven years. Before that, I used to work for Booking.com where I…
To introduce myself, my name is Kenny and I am the Head of Marketing at Lego.
By way of an introduction, my name is Kenny and I head up the Marketing department at Lego.
My presentation will take about 45 minutes and is divided into four sections. Section 1 is going to discuss…
Since we only have 45 minutes to discuss this huge topic, I’m going to keep things brief. This talk will be divided into four sections. To start off…
I thought it would be helpful to share a road map of what I’m planning to cover. This talk will be divided into four sections.
I’m going to look at four different aspects of CPC advertising in today’s presentation. Number one…
If you have questions about anything, please kindly wait until the end of the presentation to ask them. We’ll have ten minutes for an open discussion at the end.
Feel free to interrupt if you have any questions.
If anything isn’t clear, put your hand up and I’ll do my best to answer your question.
I’d be happy to answer any questions at the end of my talk.
Unfortunately, photography isn’t allowed during this presentation.
I would appreciate it if you could all put your phones on silent, or turn them off for the duration of this talk.
So, what is CPC advertising?
Let’s start at the very beginning. Many people ask…
Without further ado.
Let’s get started.
I’d like to start by talking about…
Let’s kick things off.
Now let’s turn to Google ads.
There’s a lot more to learn about that but since we’re pushed for time, let’s move on to Google ads.
Next up: Google ads.
Part two: Google ads.
There are five main advantages to this approach… firstly, … secondly, … thirdly, …
There are three main reasons why people choose Google ads. It’s primarily because…but another key factor is…some people choose them because…
There are five stages of the process. You start by… then, you should…after that,
If you look at this graph, you will see…
From this chart, we can understand how …
As you can see from this infographic, our research indicates that…
This chart shows our findings of a recent experiment we undertook. The y-axis represents… while the x-axis stands for…
That’s it on CPC advertising for today. In brief, we’ve covered …
Well, that’s just about all we’ve got time for today, unfortunately. I hope you have learned something about CPC advertising.
Well, that concludes my presentation today. To refresh your memory, the main takeaways are the following. Number one…
That brings me to the end of my presentation. I hope you’re a little clearer on what CPC advertising is and when to use it.
So to draw all that together, next time you think about CPC advertising, consider the following factors…. That’s all from me!
Thank you for listening. We have five minutes left over. Are there any questions?
Thank you for your attention, I hope you’ve found this session useful. I’d be happy to answer any questions.
Thank you for listening. I’d now like to open up the floor to questions, so just raise your hand if there’s anything else you want to know.
Thank you for your question, Mike.
That’s an interesting question.
I’m glad you asked me that.
Could you clarify what exactly you mean by that, please?
Are you asking about my experience or data from the industry in general?
I’m afraid I don’t have those figures off the top of my head, but if you give me your email address at the end, I can follow up with you later.
Unfortunately, that’s slightly outside of my area of expertise. However, I think you could almost certainly find more information on that by…
That’s a great question and I have to say, I don’t know for sure, but my best guess would be that…
I hope that makes sense. Is that the kind of answer you were looking for?
Does that answer your question?
Feel free to come and grab me afterward if you want to discuss this further.
Thank you very much for your attention.
Thank you all for coming, I really enjoyed speaking to you today and hope this session has been useful.
Thanks for listening, do feel free to contact me via my website or email if you think of any further questions.
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