如何抓住买家--询盘回复及跟进技巧【2】
搬砖愚公
二、询盘为针对公司具体产品发的询价
此类询盘价目标性较强,真实有效性较高,需重点跟进。倘若已据询盘内容做出了具体回复,并报了价格,但买家没有再回邮件,可发以下邮件提醒:
Dear Sir/ Madam,
Several days no news from you and sincerely may all go well.
Now I am writing for reminding you about our offer for XXX(品名) dated on XXX as reply to your inquiry from Ad=/r/r_okg Have you got (or checked) the prices or not? Any comments by return will be much appreciated. It will be our big pleasure if we have opportunities to be on service of you in near future.
Looking forward to your prompt response.
(最好把第一次发给客户的邮件内容和客户最初的询盘附在邮件下方以提醒买家。简便方法:可直接转发第一封回复邮件。收件人写明买家的Email.)
若过段时间,买家还是没有回复邮件,建议可再发如下类似邮件再次追踪:
Dear Sir/ Madam,
How are you? Hope everything is ok with you all along.
Now I am emailing you to keep in touch for further business. If any new inquiry, you’re welcome to reach us here and I will try my best to satisfy you well with competitive price as request.
By the way, how about your order (or business) with item XXX? If still pending, I would like to offer our latest price to promote an opportunity to cooperate with each other.
如果连续三封邮件发出去之后买家仍然无动于衷,基本证明买家可能对您产品/价格不感兴趣或者由于其他原因暂时不需要您的产品,可暂时搁置,将时间用在继续寻找新的目标客户上。当然也有很多非常好的买家会被您的毅力感动,回复告诉您一些关于产品进展的情况。我们千万不可急于求成,应仔细分析家客户的提示有针对性得去保持追踪。
以下为几种经常收到的买家回复:
1.客户收到跟进邮件后,如暂时对提供的产品无需求的话,他/她一般都会说以后联系,说明以后还是有机会的,这个时候一定要有耐心:
Dear,
I’m doing fine, thanks for your information.
I’m still in the planning of building my new office, due to the work constrain I decided to delay it first.
Anyway I will contact you once I decided. Thanks!
2.收邮件的人不是公司决策者
Dear,
Thank you! I received your email and I sent it to our outsourcing manager. He didn’t tell me anything just now.
I will contact you soon once got any news.
3.告诉您不及时回复邮件的原因
Dear,
I receive more than 10 offers every day and it will take me some times to look into each and every offers. I will contact you in the future if you are in our selection of companies. Many thanks for your co-operation.
跟进技巧:这类客户建议可通过发新产品介绍或者新报价的方式来保持联系,相信时间久了成为您客户的能性还是比较大的。至少让买家对您留有印象,即使暂时不需要您的产品,日后有需要的时候也会首先可想到您。
4.可能暂时不需要您的产品,但会问其他产品或者详细咨询一些与产品相关的问题,如:
Dear,
Sorry for delay in my reply.
I have been so busy searching through all the mails, concerning the item of XX(产品). May I ask you, where you purchase XXX(可能是产品相关行业的其他产品或产品的材料部件). Currently We’re interested in this subject.
In the coming days, I will reply concerning some samples.
跟进技巧:这样的客户就要根据公司的实际情况来回复了,建议不管能否帮得上忙都能给些回复和建议,暂时不能成为客户也可以先做朋友嘛,至少他问的是与您产品相关的问题,中国有句俗话“多个朋友多条财路”,特别是生意上的朋友!