今年最适合跨境电商的AI来了!
5秒出产品手办图
跨境卖家一键生成直呼:太香了!
总之,能帮我干活的就是“好AI”老师
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一个优秀的提示词就像一个拍摄大纲,你给AI的信息越清晰、越结构化,它产出的图片质量就越高。建议遵循以下公式:
[图片类型] + [主体/产品] + [主体细节与动作] + [场景/环境] + [构图/视角] + [灯光与画质] + [风格]
● Type of Shot (图片类型): Commercial product shot, Lifestyle photo, In-context shot, Close-up detail shot, Promotional poster.
● Subject/Product (主体/产品): a bottle of Vitamin C serum, a pair of black wireless earbuds, a stainless steel coffee mug.
● Details & Action (细节与动作): with water droplets on it, being held by a woman with clean hands, emitting steam.
● Scene/Environment (场景/环境): on a marble countertop, in a modern, minimalist living room, on a wooden table next to a laptop.
● Composition/Angle (构图/视角): eye-level shot, top-down view, wide angle, macro shot.
● Lighting & Quality (灯光与画质): soft studio lighting, natural morning sunlight, cinematic lighting, 8K, photorealistic, UHD (Ultra High Definition).
● Style (风格): minimalist, vibrant and colorful, luxury and elegant, tech-focused, natural and organic.
以下是针对您提到的不同场景,可以直接复制和修改的提示词模板和范例。
一
场景1:主图/白底图
这是亚马逊要求最严格的图片,通常需要纯白背景、聚焦产品本身。
模板:A professional, clean commercial product photograph of [Your Product], centered, on a pure white background (#FFFFFF), with soft studio lighting to eliminate shadows, showcasing the product's details, 8K, photorealistic.
范例:
● 无线耳机 (Wireless Earbuds): A professional, clean commercial product photograph of a pair of sleek black wireless earbuds with their charging case, centered, on a pure white background (#FFFFFF), with soft studio lighting to eliminate shadows, showcasing the product's matte texture, 8K, photorealistic.
● 瑜伽垫 (Yoga Mat): A professional, clean commercial product photograph of a rolled-up teal blue yoga mat, standing upright, centered, on a pure white background (#FFFFFF), with soft studio lighting, showcasing its non-slip texture, 8K, photorealistic.
● 面霜 (Face Cream): A professional, clean commercial product photograph of a luxury glass jar of face cream with a gold lid, centered, on a pure white background (#FFFFFF), soft studio lighting, 8K, photorealistic.
二
场景2:生活方式/模特图
展示产品在真实生活中的使用情况,与目标客户建立情感连接。
模板: A bright and airy lifestyle photograph of a [Model Description] happily using/interacting with [Your Product] in a [Setting]. The focus is on the product and the user's positive experience. Natural sunlight, candid moment, photorealistic.
范例:
● 便携式榨汁机 (Portable Blender): A bright and airy lifestyle photograph of a fit woman in her late 20s, wearing athletic clothes, smiling as she drinks a green smoothie from a portable blender, sitting in a modern kitchen with morning light. The focus is on the blender and her healthy lifestyle. Candid moment, photorealistic.
● 智能手表 (Smartwatch): An eye-level lifestyle photograph of a man in his 30s checking his notifications on a silver smartwatch with a black band. He is on a city commuter train, and the background is slightly blurred. The focus is on the watch's bright screen. Photorealistic, tech-focused style.
● 宠物毛刷 (Pet Brush): A heartwarming lifestyle photo of a person gently brushing a happy Golden Retriever with a de-shedding tool. They are sitting on a clean wooden floor in a sunlit living room. Focus on the tool and the dog's comfortable reaction. Photorealistic.
三
场景3:产品在场景中
不需要人物出镜,但通过环境来衬托产品的用途和风格。
模板: An in-context shot of [Your Product] placed naturally within a [Setting Description]. The scene should evoke a specific feeling (e.g., productivity, relaxation, luxury). [Lighting Description], photorealistic, high detail.
范例 :
● 香薰蜡烛 (Scented Candle): An in-context shot of a lit scented candle in a glass jar, placed on a marble bathroom countertop next to a stack of clean, white towels and a small green plant. The scene evokes relaxation and spa-like luxury. Soft, warm lighting, photorealistic, high detail.
● 笔记本支架 (Laptop Stand): An in-context shot of a silver aluminum laptop stand on a clean, minimalist wooden desk. A modern laptop is on the stand. Next to it are a wireless keyboard, a mouse, and a cup of coffee. The scene evokes productivity and organization. Natural daylight from a window, photorealistic.
● 户外野营灯 (Camping Lantern): An in-content shot of a rugged camping lantern, turned on and glowing warmly, sitting on a wooden log next to a tent at dusk. The background shows a forest and a starry sky. The scene evokes adventure and tranquility. Cinematic lighting, photorealistic.
四
场景4:服装饰品与时尚
这个场景的关键是控制模特的风格、姿势和服装本身。
模板 (带模特):A full-body / waist-up fashion photograph of a [Model Description] wearing a [Your Apparel Item]. The model is [Action/Pose] in [Location]. [Style Description], editorial style, photorealistic.
模板 (无模特):A "ghost mannequin" or "hollow man" photograph of a [Your Apparel Item], showing its shape and fit as if worn by an invisible person. On a light grey background, studio lighting, detailed fabric texture.
范例 :
● 女士连衣裙 (Woman's Dress): A full-body fashion photograph of a tall, elegant woman with brown hair in a bun, wearing a navy blue floral print midi dress. The model is walking down a charming European cobblestone street. Golden hour sunlight, chic editorial style, photorealistic.
● 男士连帽衫 (Men's Hoodie): A "ghost mannequin" photograph of a men's grey heather pullover hoodie. The hood is up, showing the interior lining. On a light grey background, perfect studio lighting, clearly shows the fabric texture and seams, 8K.
● 太阳镜 (Sunglasses): A close-up portrait of a stylish man in his 20s with short hair, wearing modern matte black sunglasses. He is looking away from the camera with a confident expression. The background is a blurred, sunny beach. The reflection of the beach is visible in the sunglasses' lenses. High fashion, photorealistic.
五
信息图/A+页面元素
为A+页面创建吸引人的组件,例如突出特点或对比。
模板: A visually appealing graphic element for an infographic. A close-up, macro shot of [Product Feature] on [Your Product], with text space on the side. For example, "Durable Stainless Steel". Clean, high-tech style, on a gradient background.
范例:
● 防水喷雾 (Waterproof Spray): A dramatic visual comparison. On the left, a leather boot sprayed with a waterproof shield, with water beading up and rolling off. On the right, an untreated boot soaked with water. Split-screen style. Labeled "Protected" and "Unprotected". Hyper-realistic, 8K.
● 耳机细节 (Earbud Detail): A macro, close-up shot of a single wireless earbud, highlighting the soft silicone tip. Arrows point to the tip with space for text like "All-Day Comfort". Sleek, dark background, studio lighting, photorealistic.
六
场景6:促销海报/横幅
模板: A vibrant and eye-catching promotional banner for [Your Product]. A [Product Description] is dynamically placed against a [Background Description]. Add bold text overlay "SALE" or "[Your Slogan]". Designed for social media, 1:1 square aspect ratio.
范例:
● 游戏键盘 (Gaming Keyboard): An energetic promotional poster for a mechanical gaming keyboard. The keyboard is shown at a dynamic angle, with RGB lights glowing brightly. The background is abstract, with neon geometric shapes and a dark, techy feel. Bold text overlay says "LEVEL UP YOUR GAME". Cinematic, futuristic style.
● 护肤品套装 (Skincare Set): An elegant and clean promotional banner for a skincare set (cleanser, serum, moisturizer). The products are arranged beautifully on a bed of fresh rose petals and water droplets. The background is a soft pink gradient. Text overlay says "Radiant Skin Awaits". Luxury, minimalist style, 16:9 aspect ratio.
一
使用负向提示词
如果不希望图片中出现某些元素,可以使用 --no 参数。例如:... --no text, --no logo, --no people (不要文字、不要logo、不要人)。
二
指定长宽比
亚马逊主图要求方形,可以用 --ar 1:1。A+页面的横幅可以是长方形,用 --ar 16:9。
三
迭代与微调
第一次生成的结果可能不完美。在成功提示词的基础上,只改变一两个变量(如灯光、模特表情、背景)进行微调,直到获得最佳效果。
四
保持品牌一致性
一旦确定了最适合您品牌的风格(例如 minimalist, natural light),就在所有提示词中都使用它,以建立统一的品牌视觉形象。
希望这份超详细的指南能帮助中国的亚马逊卖家们更好地利用AI工具,降本增效,提升店铺的专业度和吸引力!