邮件对于外贸人来说有多重要，相信不用多说。那么，怎样写出一封能勾起客户兴趣的开发信？老外采购商眼中最好的邮件是什么样的？外贸业务过程中，如何撰写回复率高的跟进邮件？今天我们就来分享一下。
01
适用场景：广交会客户跟进
Dear [客户名],
Hi [客户名], it's [你的名字] from [公司名]. We met at [展会名] where you showed interest in [提及产品/服务]. To jog your memory, you mentioned [提及展会上的一个细节], which I found quite insightful.
I'm following up on our conversation about [产品/服务] and the specific needs you expressed. As discussed, I've attached the detailed information and pricing for our [产品/服务], including [任何特殊要求或讨论点].
Would you be available for a brief call this week to discuss how our [产品/服务] can address your [需求或问题]? I'm confident we can provide a solution tailored to your requirements.
Looking forward to your reply.
Best regards,
[你的名字][你的联系信息]
尊敬的[客户名]：
您好！我是来自[公司名]的[你的名字]。我们曾在[展会名]上见过面，当时您对我们的[产品/服务]表现出了兴趣。为了帮您回忆，您当时还提到了[展会上的一个细节]，我认为这个观点非常有见地。
此次联系，是为了跟进我们此前关于[产品/服务]的沟通，以及您当时提出的具体需求。按照我们之前的交流，我已附上[产品/服务]的详细资料与报价，其中也包含了[任何特殊要求或讨论点]。
不知您本周是否有时间进行一次简短通话？我们可以聊聊[产品/服务]如何解决您的[需求或问题]。我相信，我们能为您提供一份符合需求的定制化解决方案。
期待您的回复。
顺祝商祺！[你的名字][你的联系信息]
02
适用场景：针对客户痛点精准开发
Hi [XXX],
My name is [XXX] with [你公司名称].
We help [某种类型的公司] to [完成某个具体的目标].I wanted to learn how you handle [某个行业痛点] at [客户公司的名称] and show you what we’re working on.
Are you available for a quick call tomorrow?
Please let me know what you think.
您好 [XXX]：
我是来自[你公司名称]的[XXX]。
我们致力于帮助[某种类型的公司]达成[某个具体的目标]。我希望能了解，在[客户公司的名称]，你们是如何应对[某个行业痛点]的，同时也想向您介绍我们目前的业务方向。
不知您明天是否有空进行一次简短通话？
期待您的回复。
03
适用场景：引起客户共鸣提供业务价值
While collaborating with other organizations in the [ ] sector, we have observed a common challenge they are grappling with, which revolves around [ ].
Over the course of the past year, we've had the privilege of assisting numerous companies in achieving significant results. Our efforts have contributed to [ ] for our clients.
If your organization is currently facing similar challenges and seeks to explore potential solutions, I invite you to consider scheduling a brief discussion with us. I believe we can offer valuable insights and strategies that may be beneficial to your unique situation.
Should this resonate with your current circumstances, please don't hesitate to reach out. We can arrange a quick call at your convenience to delve deeper into the matter. I am confident that our ideas and expertise may prove instrumental in overcoming these challenges.
Thank you for considering this opportunity, and I look forward to the prospect of working together to address your specific needs.
Best regards,
[Your Name] [Your Company Name]
在与[ ]领域的其他组织合作时，我们观察到他们正在努力应对的一个共同挑战，该挑战围绕着[ ]展开。
在过去的一年里，我们有幸帮助许多公司取得了显著的成果。我们的努力有助于为我们的客户：节省资金，增加收入，提高生产力。
如果您的组织目前正面临类似的挑战，并寻求潜在的解决方案，我邀请您考虑与我们进行简短的讨论。我相信我们可以提供有价值的见解和策略，可能有利于您的独特情况。
如果这与你目前的情况有共鸣，请不要犹豫，联系我们。我们可以在您方便的时候安排一次快速拜访，以便更深入地调查此事。我相信，我们的想法和专门知识将有助于克服这些挑战。
感谢您考虑这次机会，我期待着共同努力解决您的具体需求。
最好的问候,
【您的姓名】【您的公司名称】
04
适用场景：用数据说话
Hello [ ],
Have you ever considered the impact on your top-line revenue if you could achieve a remarkable 70% increase in contact rates, a 50% improvement in closing deals, and a 40% rise in the number of sales representatives meeting their quotas?
I'd like to schedule a brief discussion to explore how
Best regards,
[Your Name]
你好[ ]
如果你看到客户接触率提高了70%，成交率提高了50%，销售代表达到销售配额的人数增加了40%，这对你的收入意味着什么?
让我们花几分钟谈谈[产品]是如何为客户提供这些结果的。
我明天有空。我们能同步吗?
05
适用场景：老客户推荐
Subject line: Terry Fisher says you're interested in better lead gen strategies
Hi [ ],
I recently spoke with Terry Fisher, who mentioned your ongoing discussion about the challenges of acquiring new leads. It's a common issue that many consulting companies are grappling with these days.
After visiting your website and downloading your white paper, I've identified some areas where you may be losing potential leads in the process. Additionally, I've come up with some practical ideas that can be implemented relatively easily and should positively impact your lead conversion rates.
Could we set aside 30 minutes for a further discussion on this topic? I believe there's valuable insight to be shared.
Best regards,
主题:Terry Fisher说你对更好的潜在客户策略感兴趣
嗨[ ],
我最近与Terry Fisher进行了交谈，他提到了您正在进行的关于获取新线索的挑战的讨论。这是许多咨询公司最近都在努力解决的一个普遍问题。
在访问了你的网站并下载了你的白皮书之后，我发现了一些你可能在这个过程中失去潜在客户的地方。此外，我提出了一些实用的想法，可以相对容易地实施，并应积极影响你的潜在客户转化率。
我们能留出30分钟来进一步讨论这个问题吗?我相信有宝贵的见解可以分享。
最好的问候。
06
适用场景：发送报价但未收到回复
Hi XXX,
I know you’re busy, but I just wanted to make sure you knew that we’re ready
to help you with [简单描述你们之前讨论过的潜在客户公司的痛点].
If you’ve already decided to go in another direction, I totally get it. If you let
me know, I’ll be sure to close your file and stop bothering you.
If you’re just too busy right now, which let’s face it, we all are from time to
time, let me know that too, and I’ll just make a note to follow up in a few
months when things settle down.
If you have any questions about the proposal I provided, or if there’s
anything else I can do, you got it—let me know.
I look forward to hearing from you.
您好[XXX]：
知道您近期事务较多，不过还是想和您同步下——我们始终准备着，协助您解决之前聊到的 [简要说明潜在客户公司痛点]相关需求。
如果您目前已经有了其他更合适的安排，完全没关系，您只需和我说一声，我就不继续打扰您了。
要是您只是暂时抽不出时间，这太能理解了，大家难免有忙碌的时候。您也可以告诉我，我会先记下来，等几个月后您这边节奏放缓些，再和您联系。
另外，要是您对之前给您的方案有疑问，或者还有其他需要我帮忙的地方，随时找我就好。
期待能收到您的回复。
07
适用场景：客户有意向，趁热打铁去跟进
Hello,
We noticed that you recently visited our website and downloaded [ ]. Were you primarily interested in gaining more knowledge about [ ]? Or, could it be that you are actively seeking a cost-effective solution for [ ]?
In fact, I took the time to research [ ] and have come up with a couple of recommendations:
[ ]
[ ]
Have you considered exploring these suggestions?
Wishing you all the best,
[Your Name]
你好,
您最近访问了我们的网站并下载了一些内容。你下载这篇文章只是为了了解更多关于这个产品的信息吗? 或者，您正在寻找经济有效的解决方案?
实际上我对铅做了一些研究。并有以下几点建议:
————
你想过这么做吗?
愿一切都好！
08
适用场景：用数据说明效果
Achieve 10x Results for [Company] in Just Ten Minutes!
Hi [名称],
I've got an exciting idea that I can share with you in just 10 minutes, and it has the potential to bring [Company] its next set of 100 best clients.
I recently implemented this very idea to assist a client of ours, {Competitor}, in nearly tripling their monthly run rate.
Could we schedule a quick 10-minute call to delve into this further? I'm eager to explain it to you. What time works best for you?
Cheers,
[Your Name]
你好[名称],
我有一个想法，我可以在10分钟内解释清楚，它可以让[公司]得到下一个[100个最佳客户]。
我最近用这个想法帮助我们的客户[竞争对手]提高三倍月度运行率。
我们约个10分钟的电话，我来解释一下。什么时候最适合你?
09
适用场景：按照约定给客户发送资料
Hi [Name],
Great chatting with you today—insightful to hear more about [your company]!
Per my promise, I’ve attached the info you asked for: details on [request] and [other].
Once you’ve had a look, feel free to ping me to set up a call to discuss. For quick questions, you can also call me directly at [number] anytime.
Thanks,[Your Name]
您好，[姓名]：
今日与您交流很有收获，也对[贵公司]有了更深入的了解！
按此前约定，现将您要的资料附上，包括[需求相关]及[其他事项]的详情。
您查阅后，若需安排通话讨论，随时联系我即可。若有简单疑问，也可随时拨打[电话号码] 直接找我。
谢谢，[您的姓名]
10
适用场景：适用于好久没联系的客户
Hi [Name],
I’m sorry we haven’t been able to connect recently. When we last spoke, you seemed very interested in [objective of product or service].
I realize that you are most likely incredibly busy, so I am happy to schedule a call with you at any time, even if it falls outside regular office hours or on a weekend if that makes it easier for you.
I really don’t mean to harass you, but would appreciate some indication on your decision either way. Thanks in advance.
你好，[姓名]
很抱歉我们最近没能联系上。上次沟通时，您似乎对[产品/服务的核心价值]表现出浓厚兴趣。
我明白您想必非常繁忙，所以随时可以配合您的时间安排通话——哪怕是在非工作时间或周末，只要能方便您就行。
我绝无打扰之意，只是希望能了解您的最终决定（无论结果如何）。提前感谢您的回复。
