外贸客户压价，销冠如何高情商回复？

1.首先引导客户关注质量（先谈价值，再谈价格） A.客户说太贵了（强调产品卖点） *Yes, all customers think the price is high before they know our products. If you see our products physically, you will think it deserves. B.客户说报价比别家高（强调质量标准） *Yes, dear, I know someone may quote lower than me, as we can also make cheaper and cheaper. But based on our quality standard, it is already a low price for you. We do not want to sacrifice quality to reduce the price. I believe you also pay more attention on quality, that is why you choose us. *It is true that our price maybe a little higher, but many customers choose us because they made a choice between low price and high quality. *If you don't mind, could you share with me their products and price? I can check the main difference. C.客户说只要低价格（强调低价可能带来的危害） *Dear, I know you want cheap price, but only cheap products can lower the price, which always have many complaints and cause trouble to your business. We have our brand name, so we can not compromise on quality. You may get some customers by cheap price, but in the long run, I am sure only good quality products will give you repeated orders. *Dear, you know the market is very competitive. I want to work with you, so I will not give you high price on the same product. *Dear, we do not want to sell one time. We are looking for long time business. So quality matters more. D.客户既要低价又要好质量（鱼和熊掌不可兼得，质量带来长远的利益） *Dear, I know you want the best performance with lowest price, but the performance matches with the cost. If there is no margin, how we maintain high quality and good service and new upgradation? If we do better, your business will also have more margin. Both of us win. *Dear, it's not only price and quality, but also the service. I am so glad to know you, and I want to cooperate with you for a long time and give you best service.