春节是中国人阖家团圆的重要节日，有着一年中最长的法定假期，但这也意味着将有大量外贸业务面临停滞。
此时如果能与客户拉近关系，绝对是超越竞争对手的绝佳机会，让订单滚滚来！今天小易给大家分享的就是一份春节营销攻略，赶快行动起来吧！
2024春节营销攻略
放假前必做的三件事
1. 提前计划
在春节期间，中国的工厂和供应商通常会停工休假，这可能会影响你的生产和交付计划。提前与客户沟通，了解他们的需求和时间表，并相应地调整生产和交付计划。
2. 备货和发货
春节前，确保你的产品库存充足，以满足客户的需求。及早安排发货，并与物流公司协调好物流安排，确保在春节前能够及时送达客户。
3. 客户关系维护
在春节之前，与客户保持良好的沟通和关系。发送节日问候和祝福，表达你的关心和感谢。这有助于加强客户关系，为未来的合作奠定良好的基础。
营销渠道
1. 电子邮件可以运用专门为春节而设计的邮箱模板，加入龙年新春元素，包含新年祝福和对节日的简单介绍，拉近与客户的距离。
2. 短信/即时通讯通过手机短信或WhatsApp、WeChat等即时通讯软件发送简短的新年祝福，并及时对客户的咨询信息进行回复。
3. 社交媒体利用LinkedIn、Facebook、Twitter、Instagram等社交媒体平台，发布新春祝福、产品信息等内容，与客户进行互动，提高品牌知名度。
4. 公司官网在官网页面，需要发布放假公告、告知假期时间节点、以及对应的紧急联系方式。也可以特别制作新春banner，以更好地吸引客户的注意。
营销节奏
春节期间的重要营销节点有两个：
1. 春节放假前，发送正式的放假通知。
2. 假期结束时，第一时间发布复工通知。
外贸人需要把握好时差，在合适的时间为客户送上祝福。
来源：易搜邮Tesour 4.0
分组群发、定时发送、邮件自动化开发和WhatsApp营销等功能，可以帮助外贸人提高工作效率并进行差异化营销，避免因遗漏或混乱而错过发送祝福邮件。
来源：易搜邮Tesour 4.0
同时，易搜邮Tesour 4.0还可以在发送任务完成后生成报告，包括送达率、阅读率、点击率等维度。将这些数据进行统计和分析，可以更好地评估营销效果，帮助外贸人在开工后开展针对性的跟进。
营销内容
客情关系不同，内容的侧重点也不同。针对不同的客户群体应当进行分组，发送定制化的营销内容，确保祝福的内容专业、诚恳，并且体现出对客户的重视。
例如，针对正在跟进的客户，你要在放假前告知客户目前的进度，让客户有心理准备；针对意向客户，可以进行适当的催单，提醒客户做好采购计划，提前应对库存不足；同时，你自己也要事先拷贝好一些常用和必要的资料，假期间或许要用到。
以下是一些春节期间的营销模板，大家可以根据需求取用～
告知春节放假的安排
发送正式的放假通知时，不要忘记给客户友好拜年，告知公司的假期起始和具体安排，并留下应急的联系方式，一旦假期有突发情况，可以让客户立刻联系到你。
Dear XXX,
We would like to express our sincere gratitude for your continuous support. We kindly inform you that our company will be closed from XXX to XXX in observance of the Chinese traditional festival, Spring Festival. Normal business operations will resume on XXX. While we will accept orders during this period, please note that they will not be processed until XXX, which is the first business day after the Spring Festival.
We apologize for any inconvenience caused and kindly request your assistance in pre-arranging any upcoming requests to ensure optimal service delivery. In case of emergencies during the holidays, please do not hesitate to contact us at [phone number or email address].
Thank you once again for your unwavering support.
为同样过春节的客户送上祝福
除了中国以外，越南、韩国、新加坡、马来西亚、泰国、印尼、文莱、菲律宾等国都过春节，并且还有针对春节的法定公众假期。外贸人可以利用春节这个时机，送上一个大方得体的春节祝福。
Dear XXX,
Happy New Year! Sincerely thank you for your support all the times. Wishing you peace, joy and happiness through the coming year. All the best wishes for you and your family.
In the coming days, we will continue to provide you the best quality products and good service. I believe that we will have more cooperation chances in the future.
Wish you have a wonderful day.
Best regards.
抓住催单/促单机会
一定要抓住年前最后一次机会去催单/促单，同时切记，催单/促单更多的是要站在客户角度去考虑问题，才会得到客户认可。
Dear XXX,
As the Spring Festival approaches, our inventory gradually decreases. To ensure that you can obtain the required products in a timely manner, we hereby remind you to place your order as soon as possible.
Considering your previous strong interest in our products, we believe you do not want to miss this opportunity. Place your order now and you will enjoy our limited time promotion, ensuring that you receive your order before the holiday.
Please contact us as soon as possible so that we can provide you with detailed product information and ordering process. We are looking forward to your order and will do our best to meet your needs.
Best regards.
更多春节祝福短语
1. Much joy to you in the up coming year. May the warmest wishes, happy thoughts and friendly greetings come at New Year and stay with you all the year through.
2. May the rising dragon of the Lunar New Year lift your spirits and your fortune to new heights. Happy New Year and may you be blessed with exceptional success!
3. The Dragon's majestic dance ushers in a year of abundance and fortune. May your endeavors flourish and bring you prosperity. Wishing you a luminous and auspicious Lunar New Year!
4. Embrace the courage and wisdom of the Dragon this Lunar New Year. May it empower your business and personal life with strength and prosperity. Greetings for a vibrant and successful year ahead!
5. Let the Dragon's fiery breath ignite your passion for success as we step into the Lunar New Year. May it be a year filled with grand achievements. Happy Spring Festival!
6. The festive dragon weaves through the stars, bringing a trail of wealth and good luck. May the New Year bless you with a bountiful harvest in business and life. Warm wishes for the Spring Festival!
7. As we leap into the Year of the Dragon, may your days be painted with the colors of joy, and your business bloom with opportunities. Cheers to a splendid Lunar New Year!"
8. The dragon symbolizes power and excellence. May its esteemed presence this Lunar New Year herald a period of unparalleled success and prosperity for you and your loved ones.
9. The enchanting dragon of the Lunar New Year heralds a season of miracles and successes. Embrace its essence, and may your aspirations soar to celestial heights!
10. Ride the auspicious waves of the Dragon Year, and let its legendary fortune shower you with opportunities. Sending you radiant wishes for a galvanizing and triumphant Lunar New Year!
来源：易搜邮Tesour 4.0
如果想要更多丰富且具差异化的邮件模板，可以试试易搜邮的「AI智能模板编辑」功能，根据不同营销节点和不同国家/地区客户的阅读习惯，生成个性化的多语种邮件模板，让每一封邮件看上去都是为收件人量身撰写，从而彰显诚意与专业，增加客户对品牌的认同感和购买意愿。
做好营销准备工作，才能安心过个好年，来年收获开门红！小易祝大家2024能如游龙向上，从容启程，大展宏图！
