之前有分享call开发客户的话术合集，今天针对2种不同接电话对象，进行场景模拟话术分享。
制定差异化的话术策略（针对采购、RDM、CEO 这 4 种对象的全场景电话开发客户话术 SOP 全流程。）
一、电话前准备工作
同之前准备工作一致，通过行业网站、新闻资讯、海关数据、社媒平台等渠道，了解目标市场和客户情况，获取关键人联系方式，并在电话前 1 - 2 天发送邮件预热 。
二、针对不同对象的电话开发客户话术 SOP 全流程
电话开发客户前，需做好背调、信息收集等准备工作。面对不同身份客户，要用简洁高效的话术切入。以下是针对采购、RDM、CEO 的中英文话术 SOP 全流程。
（一）针对采购
开场：您好，请问是 [采购姓名] 先生 / 女士吗？我是 [公司名称] 的 [你的姓名]，我们专注 [行业领域] 产品，想和您聊聊合作机会。
询问需求：贵司目前从中国采购相关产品吗？年采购量大概多少？在中国有几家供应商？对价格和质量有哪些要求？
获取联系方式：方便告知采购决策负责人联系方式吗？便于后续沟通。
邮件与邀约：稍后发邮件同步信息，您是否需要报价？我们 5 月参加意大利米兰展，诚邀您参观或安排拜访。
结尾：感谢您的时间，期待合作！
英文话术
Opening：Hello, is that Mr./Ms. [Purchasing Name]? This is [Your Name] from [Company Name]. We specialize in [Industry] products and would like to discuss potential cooperation.
Inquiring about needs：Does your company currently source related products from China? What's the approximate annual purchase volume? How many suppliers do you have in China? What are your requirements for price and quality?
Getting contact information：Would it be convenient to share the contact details of the person in charge of purchasing decisions? It will facilitate further communication.
Email and invitation：I'll send you an email with the details shortly. Do you need a quotation? Our company will participate in the Milan Fair in Italy in May. You're cordially invited to visit, or we can arrange a meeting.
Closing：Thank you for your time. Looking forward to working with you!
（二）针对 RDM（产品研发经理）
中文话术
开场：您好，[RDM 姓名] 先生 / 女士，我是 [公司名称] 的 [xx]，我们公司研发实力强，想和您分享成果，探讨合作。
询问需求：产品研发中，有从中国采购原材料或零部件的需求吗？年采购量大概多少？目前在中国有合作供应商吗？对产品技术参数和质量标准有何要求？
获取联系方式：方便告知研发采购决策关键联系人的联系方式吗？以便提供专业方案。
邮件与邀约：邮件稍后发出，含公司研发优势和沟通内容。您需要报价吗？诚邀 5 月米兰展见或安排拜访。
结尾：感谢交流，期待合作！
英文话术
Opening：Hello, Mr./Ms. [RDM Name], this is [Your Name] from [Company Name]. Our company has strong R&D capabilities and we'd like to share our achievements and explore cooperation.
Inquiring about needs：During product R&D, do you have a need to source raw materials or components from China? What's the approximate annual purchase volume? Do you currently have cooperative suppliers in China? What are your requirements for product technical parameters and quality standards?
Getting contact information：Would it be convenient to share the contact details of the key contact person in charge of R&D procurement decisions? So that we can provide a professional solution.
Email and invitation：The email with our company's R&D advantages and the content of this conversation will be sent shortly. Do you need a quotation? You're sincerely invited to meet at the Milan Fair in May or we can arrange a visit.
Closing：Thank you for the exchange. Looking forward to cooperation!
（三）针对 CEO
中文话术
开场：您好，[CEO 姓名] 先生 / 女士，我是 [公司名称] 的 [xx]，我们在 [行业领域] 经验丰富，想和您探讨合作方向。
询问需求：从公司战略看，未来在 [产品相关领域] 有从中国采购的规划吗？您更看重供应商在价格、质量、交付能力还是其他方面的表现？目前公司在采购决策流程上，更倾向于哪些因素？
获取深入沟通机会：为了能更精准匹配贵公司的需求，后续希望能与负责采购业务的团队进一步沟通。您看是否方便安排时间，或者给予一些对接指引？
邮件与邀约：稍后我会将公司详细介绍、成功案例以及本次沟通重点整理成邮件发送给您。您是否需要我们先提供一份合作方案？另外，我们公司 5 月参加意大利米兰展，诚邀您来展会交流，或安排时间进一步洽谈合作。
结尾：感谢您的宝贵时间，期待与贵公司达成合作！
英文话术
Opening： Hello, Mr./Ms. [CEO Name], this is [Your Name] from [Company Name]. We have rich experience in [Industry] and would like to discuss potential cooperation directions with you.
Inquiring about needs： From a corporate strategic perspective, are there any plans to source from China in the [product-related field] in the future? Which aspects do you value more in suppliers, such as price, quality, delivery capability, or others? What factors does the company focus on in the procurement decision-making process?
Getting in - depth communication opportunities：In order to better meet your company's needs, I hope to have the opportunity to communicate further with the procurement team. Would it be possible to arrange a time or provide some guidance on how to connect?
Email and invitation：I'll send you an email with our company's detailed introduction, successful cases, and the key points of this conversation shortly. Do you need us to provide a cooperation plan first? Additionally, our company will participate in the Milan Fair in Italy in May. You're cordially invited to visit the fair or arrange a meeting for further cooperation discussions.
Closing： Thank you for your valuable time. Looking forward to collaborating with your company!
以上中英文话术全流程，希望能助力你提升电话开发客户成功率。更多细节大家在操作中不断修正，也欢迎你们有更好建议留言。
tips：
大家实在找不到采购的电话，只在官网找到前台电话，你可以打过去，然后问，请问是（采购的名字），前台肯定会回答说不是，你就说抱歉 麻烦帮忙转接（采购名字），在有明确名字情况下，转接成功率大很多。
顺便让前台给你采购的邮箱，假意称之前展会见过 但是把名片弄丢了，这里有份报价需要尽快与采购确认。----得到采购的电话和邮箱后，在给采购发邮件前 发一份公司介绍，然后再打电话，打完后 ，再发邮件进行确认。 若没有得到邮件回复，再次打电话，这是订单成交的黄金期。
最后，要坚持WhatsApp以及其他国外社媒动态的更新 ！
