订单前寄样是我们的常规操作，但是样品寄到后，客户却不回复了，这时候我们就需要发跟进邮件保证和客户直接的关系。那么对于这封邮件如何写、有哪些技巧？
作为一个外贸人，在跟进客户问题上，一定要有些独到的策略和小心机。对于寄样后的跟进邮件，一定要找准时间点，其中三个点是关键：
1、样品寄出当天；
2、2、样品到达前一天；
3、3、客户签收后48小时内；
我们就这三点来详细展开。
1、样品寄出当天，邮件可简短告知客户样品已发出，可以用google地图标出样品发出地及线路图，另外可以展示3秒内的装箱视频；
案例：
Subject: Your LED Night Light Sample Has Shipped – Limited-Time Offer
Dear [Client’s Name],
▶ Shipping Confirmation
Your order (SR84779TC6) is on its way from Shanghai Port, with an estimated delivery time of 11 days. Tracking details: [DHL Tracking#].
▶ Special Opportunity
Place your first order within 7 days to secure:
✅ 5% discount
✅ Free shipping on orders over 500pcs (FOB Shanghai)
Note: Material costs are expected to increase after September 30.
Next Step:
Reply “YES” to claim your offer or schedule a call: [Calendly Link].
Best regards,
[Your Name]
Sales Director
Chengdu Yuxi Electronics Tech Co., Ltd.
WhatsApp: +86 [XXX] | WeChat: [ID]
2、样品到达前一天，提醒客户注意查收，附上一些温馨小贴士，如样品的使用方法和保养建议等，让客户感受到我们的细心和专业；
案例：
Subject: Your LED Night Light Sample Arrives Tomorrow – Claim Your Discount Now
Dear [Client’s Name],
▶ Delivery ConfirmationYour order (SR84779TC6) will arrive tomorrow as scheduled. Final tracking update: [DHL Tracking#] shows “Out for Delivery”.
Product Testing Summary
Safety Compliance: Passed IEC 62471 photobiological safety test (Report#: YX2023-LED-05).
Durability: 10,000 on/off cycles tested with ❤️% lumen depreciation (per LM-80).
Environmental Stress: Operated normally at -20°C to 50°C in humidity chamber (72hrs).
▶ Exclusive OfferConfirm PO within 7 days to lock in:✅ 5% discount on first order✅ Priority production slot for orders >500pcs
⚠ Note: Copper wire prices projected +8% after Sep 30 (LME #CU2023).
Next Step:Reply “TEST” to receive full lab reports or schedule a call: [Calendly Link].
Best regards,
[Your Name]
Quality Assurance Director
Chengdu Yuxi Electronics Tech Co., Ltd.
WhatsApp: +86 [XXX] | WeChat: [ID]
3、客户签收后48小时内，询问客户对样品的初步反馈，邮件末可以设置Click Feedback按钮（非常满意/需要改进/不符合要求）。
对于三种邮件，最后都能够预埋钩子，引导客户回复。
案例：
Subject: LED Night Light Sample Testing & Feedback Request – Exclusive Offer Attached
Dear [Client’s Name],
Your customized LED night light samples (Model# LY-2024) were delivered via DHL (Tracking# [123456789]) on [Aug 20] at 14:30 CET.
Attached: ① Packing List ② Test Report (CE Certified) ③ Quick Start Guide.
▶ Key Testing Parameters for Your Evaluation
Performance: 80% energy reduction vs. incandescent (IEC 62471 certified)
Compliance: Full CE/FCC/ROHS documentation attached
Customization: Available in 2700K-6500K color temperatures
▶ Request for Feedback
Kindly share your test results by [date] to:
·Prioritize technical feedback on lumen output/stability
·Confirm packaging requirements for OEM orders
▶ Incentive for Prompt Response
Place PO within 7 days to secure:
✅ 5% discount + waived tooling fees
✅ Free shipping on 500+ units (FOB Shanghai)
⚠ Market Alert: Copper prices rising 12% this quarter.
Next Steps:
Reply with test data or schedule debrief: [Calendly Link]
Best regards,
[Your Name]
Product Manager
Chengdu Yuxi Electronics Tech Co., Ltd.
Lab Reports: [Secure Cloud Link] | WhatsApp: +86 [XXX]
当然在实际情况中，还存在各种寄样情况，我们应该根据实际情况去跟进客户，但对于新手外贸来说，想写一封合格的邮件还是比较难的。
但利用HermitAI工具(https://ai.52by.com/)就能够很好的帮我们写出各种场景下的寄样邮件，内置6类场景，通过二次调整，我们可以生成各种不同类型的邮件。
