外贸市场竞争越来越激烈,这是不争的事实,因此在开发潜在用户以及留住现有用户方面都对外贸企业造成了较大的影响,那么在业务展开过程之中,遇到客户说价格贵怎么回复呢?一些新人从业者在遇到这种问题时不知道如何应对,事实上在遇到这一类型问题时,我们一定要了解用户为什么说产品的价格贵,其在问这一类型问题时带出的一些细节是很重要的,了解好这一类型的细节问题,我们就能够给出正确的应对方式了,例如。

The price of these agricultural machinery products sold by your company is too high. Through our inquiry in Myanmar and Southeast Asia, we find that the price difference between the products you sell and the same type of products sold by some companies in other regions is as high as 5%. Therefore, we hope that your company can reduce the price of the products. If you can do this, we are very grateful Thank you.

贵公司所销售的这批农机产品价格实在是太高了,通过我公司在缅甸以及东南亚地区的询价发现,贵公司所卖出的产品和其他地区的一些公司所卖出的同类型产品价格差异高达5%,因此我们希望贵公司能够在产品价格方面有所降低,如果能够做到这一点,万分感谢。

如上这一客户说价格贵问题,用户需要关注的是这样两个要素。

一个是The price difference between the products sold by your company and the products of the same type sold by some companies in other regions is as high as 5%,另外一个是Therefore, we hope that you can reduce the price of your products。

为什么一定要关注到这两个问题呢?这说明其用户在询价时的要点,该用户嫌价格贵,其对比价格的方式不是按照公司的同类型产品或者是同地区的公司来进行价位对比的,而是跨地域进行对比的,要知道不同的企业在开发不同客户群体时,给出的产品销售地同类型产品的价格差是较为明显的,例如同样的农机产品销售到美国德国,由于地域不同其差异价格必然存在,由于不同国家对于产品的补贴、税务等相关问题都有差异,所以直接影响了价格,回复这一类型的用户时可以这样说:

The price difference of this type of products sold by our company is mainly due to the geographical difference, so we can't reduce the price difference. Your company can compare the tax and other expenses of the products sold by the same enterprises in Asia. Through this comparison, you can find that this price is affected by different regions The impact is different, so it directly affects the quotation of products. Of course, the products of the same category will have certain basis for differences in quality. In addition, you can consider several other types of products sold by our company. The price given to your company is far lower than that of products sold by Myanmar and other companies. This is also the problem of regional price difference. In this regard, the difference We can compensate you in the sale of other kinds of products. I hope you can understand.

我公司所销售的这一类型产品,由于存在价格差异问题主要是在地域差上,所以这种价格的差异我们是无法降低的,贵公司可以对比一下亚洲地区相同企业所销售的产品在税收以及其他方面的费用开支问题,通过这种对比,贵公司可以发现这种价格在不同区域所受到的影响不同,因此直接影响着产品的报价,当然产品的类别相同,其品质方面也会有一定的差异,此外贵公司可以考虑一下我公司所销售的其他几类产品,给予贵公司的价格要远比缅甸等公司所销售的产品价格更低,这也正是地域差价问题,在这方面的差价我公司可以在其他类别产品销售中给予贵公司补偿,希望贵公司可以谅解。

he price of this type of products sold by your company is far higher than the product calculation of our company. Therefore, in this state, our company's purchase of your products will probably lead to no return under the best condition of expenses, which is related to our brother's market. Therefore, we hope that your company will be able to reduce the price of these parts when they are sold.

贵公司所销售的这一类型产品价格远超乎我公司的产品销售利润预算,因此在这种状态之下,我公司买入贵公司产品,最终很有可能导致在费用开支过大的状态之下无法获得收益回报,这和我地市场有关,因此希望贵公司能够在这批配件产品销售时价格有所下降。

如果是如上这种状况,这是由当地的市场环境所造成的,因此在遇到这种情况时,外贸企业就应该谨慎对待了,如果对方是该公司唯一的某个海外国家区域代理人,就要考虑到当地市场实际情况问题,否则失去这一代理的可能性很大,用户公司要求降价,是因为在当地市场行情的影响下,该公司以此种价格销售产品无利润可图,这种状态下该公司继续代理这一产品的可能性将会很低,所以就有必要仔细考虑该公司所提出的降价建议,这说明该公司也是真心合作,所以要谨慎对待这一问题。


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